10:34 PM
Riddhi Siddhi Infotech
I was looking over HubSpot’s “The 2011 State of Inbound Marketing” report and it really hit home what sites have won the social media battle.
If you go back about three years, the big sites within the social media space were Digg and StumbleUpon. Companies spent a lot of time and effort to get on the first page of Digg because of the traffic that it brought. They even had a name for it the “Digg effect”.
The problem with sites like Digg and StumbleUpon was that while they could send tens of thousands of visitors to a web site, the Digg user rarely returned for a second or third visit.
That type of transient traffic made in difficult to build engagement online and marketers started looking for other social media channels to reach users through. Enter Facebook, Twitter and YouTube.
Look at the dramatic rise in the importance of Facebook, Twitter and YouTube to marketers since 2009. Huge growth in their importance to marketers as all three only trail a company blog in importance.
If you go back about three years, the big sites within the social media space were Digg and StumbleUpon. Companies spent a lot of time and effort to get on the first page of Digg because of the traffic that it brought. They even had a name for it the “Digg effect”.
The problem with sites like Digg and StumbleUpon was that while they could send tens of thousands of visitors to a web site, the Digg user rarely returned for a second or third visit.
That type of transient traffic made in difficult to build engagement online and marketers started looking for other social media channels to reach users through. Enter Facebook, Twitter and YouTube.
Look at the dramatic rise in the importance of Facebook, Twitter and YouTube to marketers since 2009. Huge growth in their importance to marketers as all three only trail a company blog in importance.
Posted in: 
0 comments:
Post a Comment